Did you know that Keds’ first rubber soft-soled trainer ‘The Champion’ gave life to the commonly heard term ‘sneaker’? Keds’ conceived this term with their footwear back in 1916 with the idea of creating an ‘everyday-feels-like-a-Saturday’ shoe.
What they started off from this behemoth of an icon, was the base inspiration for trainers and sneakers everywhere. Footwear with a vintage finesse and dapper appeal have been combined and refined with contemporary fashion to keep Keds firmly on the fashion map.
Keds are durable, long lasting, comfortable footwear. Their range stretches from the slender to the blockier, heftier appearing shoes, but all sharing the same casual polished vintage finish that has lasted for nearly 100 years.
Keds continues to attract fashion designers, stylists and top editors in the industry with their classic, authentic style. Today, a new generation has discovered the Keds brand, which is helping to inspire a collective spirit of new American style, youthful optimism and collaboration.
Key style: Champion Leather